The New York Times is one of the most prestigious newspapers in North America and maybe in the World with more than 9.17 Million paid subscribers.

As it's well known one of the biggest revenue streams for Newspapers is advertising, things were easier early on when you had just one advertising format, now with the rise of digital the different types of advertising has grown exponentially. So the NYT needed a site to showcase all the different types of advertising they offer so companies could pick the right one for them.

We work side-by-side with the Fictive Kin and The New York Times design team to create a smooth experience focused on performance. After exploring a few options we knew that GatsbyJS was the way to go, a lightning-fast experience that has an exceptional SEO ranking and all the benefits of react but with server-side rendering. Being able to manage the content in real-time is a new standard nowadays, so we integrated the FrontEnd with Contentful CMS to give the client an easy way to manage the content behind the scenes.